Believing how 90% of life is just showing up, Rachael Takesaka, coach and LinkedIn Queen, shares to us her journey of being available to life, starting with losing 75 lbs and becoming a trainer herself. Leveraging on that experience, she went from being a fitness trainer to an online fitness coach, and now as a high-performance coach for entrepreneurs. She takes us to that process while giving great inspirational advice to entrepreneurs out there who have those moments of questioning their path. Rachael also touches on what is happening in the world of LinkedIn and gives a sneak peek into her program.
Listen to the podcast here:
How To Master Linkedin with Rachael Takesaka (Queen of LinkedIn)
Rachael, how are you?
I’m doing well.
Thanks for taking time out of your busy day to come on the RISE UP Show.
One of the events was Rise Up when I first started into personal training and into all of the things that I do. Anything to give back to this community because it’s amazing.
Let’s introduce you to the community. I’ve got five rapid-fire questions so that the audience can get to know you a little bit more. The first one is what is your favorite quote?
I have this morning ritual. Every single morning I’ll meditate and I’ll draw out a quote. What I do whenever anybody asks me this question is I read the last one that I wrote and drew and it is, “Work hard, dream big.” That’s my big quote for now. That was my affirmation for the day.Her mission is to empower the people behind the blooming ideas of today's entrepreneurial world by giving her clients confidence and the leading edge. Click To Tweet
What is one of your superpowers?
I can make anybody feel special when they talk to me. It’s one of those cute things. I learned that when I was little of how to do that because I love seeing other people feel good and smile. It was something that I always loved. I got good at it because I was like, “I like it when you’re happy.”
What are three of your favorite books?
One of my favorite books is Kick-Ass Copywriting Secrets Of A Marketing Rebel. It’s basically this book that I read about copywriting that opened my eyes on a lot of things. It’s probably been one of the most beneficial. I read that book constantly still. I read the content a lot and that content was amazing. The other one is from Eckhart Tolle, The Power Of Now. That one was another good one that I enjoyed because I feel it centers you. The last book that I read that I really enjoyed was Creativity, Inc., where she was talking about Pixar and all these ideas that came to life. There was this influential spa where she talked about this girl who was a writer who every story that she wrote she felt flew through her. Whenever a big story would come, she would grab her pencil and run all the way home and then try to write it down. She’s like, “If I didn’t get home to write it down, then the idea would fly away and go into somebody else and then they would write it down.” It was an interesting concept of how creativity works and how your mind can create things and be chill and go with the flow thing.
What’s one of your greatest lifetime achievements?
One of them was losing 75 pounds. That was a big deal for me when I lost that weight. That honestly was life-changing. That’s how big losing that much weight is.
The last question, what are you grateful for now?
I’m grateful for the connection. Nothing ever happens in this world if you’re not connected with the right people, connected with good friends, not even on a business level but on an interpersonal level and a growth level. The connection is the heart of hearts of anything and everything in life.
I want to dive right in and you hit it on the first thing, 75-pound weight loss. I want to talk about that for many reasons. One, the journey that started all this and I want you to take us back to 75-pound overweight Rachael. What was going on at the time? Where were you confident-wise? What mindset were you in at that time?
It’s a little bit different than a lot of people that were in that position because I had gained all that weight because I competed in swimming when I was younger forever. I had competed for nine years and then I went into high school and I was like, “I want to focus on mental goals. I want to be smart,” and I stopped competing in swimming. When you stop competing and you keep eating and you have no idea how to eat, so you’re eating bags of chips and whatever’s there. You gain so much weight. I gained a lot of weight once I stopped competing because I wasn’t working out and then I ate terribly. I focused on school. I stayed at home. I was a super nerd. I was in AP courses taking all I could, trying to get into college, trying to learn.
I was one of the first members of this first class that we started at my high school called the AVID Program. We were all about teaching and tutoring. We were the pioneers of that group and that was an intense class that we would be headstrong and focused on goals and teaching us how to learn and how to become better. Confident-wise, I don’t think I was that low. It was mainly I didn’t have the discipline to make extra time for health. I didn’t see the importance of it and they didn’t impact me, so I didn’t do anything about it. Once I got into college and I was ready to go, I was like, “I feel heavy.” I went to school at a place that had a bunch of stairs. I was out of breath at every class and it started bugging me. I walked up one flight of stairs and I’m struggle-busting it.
I was like, “I want to get back into it. I want to get back into being healthy and fit.” I put that back on my plate of something that I realized I needed to do. That’s where I was. That’s where the big turning point was of like, “You shouldn’t have geared that far away from your health.” I was too young and my parents weren’t into health and fitness either. There wasn’t a big importance of that in my family. It was more to be smart or do something or try your best in whatever it was. It wasn’t like, “You need to know your macros.” They didn’t have any idea of how to eat either.Work hard, dream big. Click To Tweet
Was there a moment? Going up the stairs, feeling out of breath and not liking that feeling, was that the pivot point for you to be like, “I need to do something about my weight?” A lot of it is moments. It’s like a moment where I looked at myself in the mirror, my clothes weren’t fitting. What was that moment for you?
That moment for me was I was in a relationship for four years since high school all the way until my first year of college. At that point, the guy that I was seeing, it was the end. It’s sad because we were high school sweethearts. You’re always going to have a soft spot for that person. I still think they’re an amazing person. There’s nothing I can say bad about him. He’s a great guy but we were in different places in life. We ended breaking up and I was single again. I was like, “I want to be hot.” That was the turning point where I was like, “I’m single again. I want to be healthy.” Anybody who’s been in a long relationship and then broke up with somebody realizes like, “I’ve got a lot of time on my hands now.” Luckily for me, that happened. 24 Hour Fitness ended up opening up a gym right down the street. I was like, “I’m going to get a membership. I am going to go every day,” and I did it. I went every single day. That was it. I don’t have a problem with commitment. I was in a relationship for four years before.
You didn’t miss a single day?
I went every single day.
How many days is it in a row?
I went every single day probably for two years straight. I went every single day until I realized I didn’t need to go every day anymore. You have to build that habit deep inside yourself of the fact that like, “I need to go every day.” It’s a habit. It’s a ritual. There’s this one quote that I heard and it was like, “You don’t need to be talented or be the smartest person. 90% of life is just showing up.” I would remember that. Every day I’d be like, “90% of life is showing up. Just show up.” That’s all I would tell myself every day. Even if I couldn’t get to the gym, I would do a gym routine. There was a time where we went camping and I was like, “I’m going to do a walk and a hike.” I went to do that ritual of showing up in my way of fitness every single day in some way. That was a game changer because once you commit deeply to that, you’ll figure it out. We’re humans, we figure stuff out no matter what. If we stay for a while, we stay longer than we expected. Whatever it might be, we’ll figure it out. That’s what I always reminded myself, “Stay, don’t leave. You can do it.”
You started the gym because you were single again and it was time to look good because you’re out there. Was there a point where the why changed for you from no longer it being about being single, but another reason? Two years consistently is amazing and there are many people that we know that have a hard time making it three weeks. For you, did the why change at some point where it didn’t become about being single but it came more about you and a healthy way of life?
It was always about being healthier but the meaning of health changed. Whenever I talked to people about goals, I remind them, “Your goal will be a moving target. Understand the fact that it’s a moving target and you’re going to try to go towards that goal. It will change or it will morph and that’s okay. Be okay with that as you continue to go into fitness.” When I first started working out, my main goal was to show up, and then I went to the gym and I was like, “These girls here are badass. She’s got a lot of muscle.” I’m not superficial when it comes to looks. I don’t care if I’m super skinny or I look like her or look like that. I want to be independently stronger. If I’m going to be in this body forever, I wanted to be strong.
When I was little, I was always a tomboy. I used to beat up all the boys. I hit puberty and I started getting my ass butt. I had my ass handed to me. When I went back to the gym I was like, “I’ve always been stronger. I want to be stronger again.” I realized that I don’t have that same strength. My goal started drifting more to being stronger. That’s what got me going to the weight room section finally. That’s what changed things when I stopped getting on the cardio and started going more to the weights. I started getting stronger and stronger and realized I liked it. I also realized that I was getting stiff. I went into mobility and then I was like, “I love mobility,” and I used to want to be an acrobatic person. I knew how to do handstands and splits. I can flip around a pole like nobody’s business. I met my boyfriend and he’s competing in Olympic weightlifting and he started training me on that. Since then, my main focus is Olympic weightlifting and we compete together and we have fun with it. Our goals are to be strong and mobile as possible. It’s combining the two things that I love most.
You decided to walk into the weight room, to go to that side of the gym. Many women, even guys, are afraid to go into that part of the gym. For you, was there something keeping you from stepping into the weight room? What advice would you give to someone in our audience on having the courage to start lifting weights?
That was the most intimidating place. I have something to say about it but it’s not PC. I used to call it Saudi Arabia because I don’t feel I can go there unless I got guys with me escorting me around because I’m super lost. I was nervous about it. Honestly, the first year that I went to the gym I probably lost fifteen pounds, from 200 pounds to 185. Even though I was consistently going every single day, that doesn’t make up a huge amount of weight loss especially if you’re not eating the right way still and I didn’t know how to at that time as well either. It was a big haze of figuring things out, but I was hiding in this little corner basically working out at the gym. I would go on the treadmill and then I would play in this little corner that would have a couple of weights, but I didn’t know what I was doing. I lost a maximum fifteen to twenty pounds my first year, a whole entire year of going to the gym every single day. In case you think that you need a fitness routine, that’s completely off.
The next year I made a friend and this goes back to the connection where I was talking about how it’s like, “Anything and everything, if you have the right connections, you can go anywhere.” I made a friend and she worked at the gym. She’s like, “I want to be fit and strong too.” She knew some of the trainers and we went down and we started playing around with the squats. That bar is heavy when you first start so you’re looking at these guys that are lifting 400 pounds and you’re there with bars struggling hard. It’s intimidating but the more that you can enjoy how fun it is to try something new, it’s not intensely like, “I need it to be perfect and I need to do this and I want to be like him.” It’s more like you could go in and have fun with it and have a friend or meet somebody there. That’s why trainers are important when it comes to going into it. Sometimes you don’t have friends that are into it and you do need to have a coach at that point that could bring you in and introduce you to a few things at least so you could try it out. It makes the process much faster, much smoother. You won’t hurt yourself, which I definitely did.Nothing ever happens in this world if you're not connected with the right people. Click To Tweet
That’s my biggest recommendation. If you’re scared about it, get a trainer that you see that works with their clients and take them into the weight room as well. Get those trainers, the trainers that are looking like they’re enjoying their time with their clients and they’re in the weight sections. They’re not just showing their clients basic machines. They’re showing them how to do that stuff. Even if you want to ask them a question or something, get out there and be social. The more social you are and the more connections you have in the gym, the more you’ll want to go and see your friends, and also they’ll tell you the secrets.
Was there any point where you felt because of where you were on your weight loss journey, a year later you lost fifteen, twenty pounds. You’re going into your second year. You’re in the weight room lifting weights, you’re with a friend. Were you ever scared of going up to a trainer and asking for help? It’s always that misconception from members. We know this where they feel they’re going to get judged by the trainer because of the way they look. Was there any of that going on when you were wanting to ask trainers for help?
There were some trainers that you knew you could talk to and some of them you’re like, “He looks mean.” The setup of the gym that I lost all that weight at was two stories. The top story was all cardio and the bottom was the entire weight room and mobility section. I stalked everybody while on that treadmill up there and watched people. I watched the trainers. You could see which ones cared and which ones looked like they were making fun of people in the corner or something like that. It’s culture. You can’t be mad at people for gossiping or whatever. I’m not angry at them. It’s a culture of people and the way things are because it’s a competitive space.
You could watch them up there. A lot of times, certain trainers you could tell would always greet you at the door and they’d be like, “How’s it going?” I’d say if you’re nervous about it, you’ll see the ones that are bright-eyed. Even if they aren’t nice people, it doesn’t matter. You’re there to do your goals. You’re there to do what you need to do. At the end of the day, they’re probably eager to talk to you as well because they want a new client. Even if you don’t work with them, I would approach it as a friendship thing and get to know who’s around. Most trainers that I’ve met at any gym joined that profession because they care about people and because they want to help. It’s the ones that you’ll see for a month or two and then leave, that’s not cut out for them. The ones that care, they’re probably going to be there for a longer amount of time because they got into that position because they want to help people like you.
It’s spot on. That’s why I got started as a trainer. When did you make that transition or when did it become a reality where you wanted to become a trainer?
I lost all that weight. I really loved fitness because of that. I was well known at the gym at that point because I had lost all that weight at that gym. It wasn’t like I was bouncing around. I was consistently there. A lot of people started to get to know me and then they started watching me. They’re like, “Every time I see you, you’re thinner.” A lot of people were asking me, “How did you do it? What did you do?” I was trying to tell them and then I realized that I should teach this because everybody’s asking me and everybody at that gym knew me too because it was a renowned story of like, “Rachael’s the girl who lost all that weight and she comes here every single day.”
After that point, I was about to finish school. I was in my ending year of business school and then I went into an accounting job. I was like, “This is my step up,” because I went to business school. I’m getting my business degree and I’m going to go into accounting, which is my stepping stone towards getting a better position in a company or what have you. I stayed at that accounting job for six months and I thought I was going to do something terrible to myself. It’s difficult being in an office crunching numbers all day long. I realized it wasn’t for me and I had this super big fire inside of me that wanted to give back to this community that all supported me and wear the smiling face that made me want to show up every day.
I had gotten close to that one friend that I had met that helped me start going to the weight room and everything like that. I had gotten close to her and she worked at the gym and it was easy to transition into working at the gym, which I started working the night shift. I didn’t start as a personal trainer. I transitioned from being a night shift front desk person to quitting and then going into personal training. It was seamless because I had gotten to know the family at the gym and I had gotten to know everybody. I felt it was where I was supposed to be even though it didn’t make sense because I had finished paying for school to go to business. It didn’t make any sense for me to go into training but it made sense for my soul to go into training.
You make the transition, which is big. A lot of us have degrees that we’re told to go to school and go to college and get a degree. Yet we end up doing completely something opposite of our degree because our true calling was pulling us in a different direction. For you, it got pulled into serving others and getting involved in personal training. How long were you a trainer at that gym?
I knew I wasn’t going to stay forever because I’ve always been a little bit minded towards being an entrepreneur or being in your own thing. I understood that was the way to go. I went into the gym, I got the job, and I had set the date that I was going to quit the second that I got the job. I was like, “I’m going to stay here for six months and I’m going to learn everything I possibly can about training, working with clients, how to set up your systems, what things you need to implement. How are you making sure your clients get success?” Basically, attacking all the things I would need to learn at a gym because it had the structure already. I was going to basically break away and do my own thing. I stuck to that game plan of staying with the gym for that amount of time and then leaving and my own thing about six months.
That’s where you and I met. That’s where I used to work out. We met at Nor-Cal, which is now RISE and then I was working out at that gym. I was there when you were making that transition out of that gym and wanting to go out on your own. What was the thought process behind that? Was it, “I’m going to go out on my own and be an independent trainer or open my own training business?” Or were you moving in a different direction?
We met a little bit before that. It was during that period and it was such a fast period and everything was moving quickly. When I went to the first Nor-Cal Fitness Summit, which is the previous name of RISE, that was the week that I became a trainer. That’s when I went to that event. That event inspired me as well because it was a reaffirmation of the fact that I needed to be independent. All of those speakers to this day I still remember. Those speakers and their messages, it was influential to me listening to all these guys that have been personal trainers and their stories and autonomy. All of these guys, it was amazing being connected. That was the week before I became a personal trainer and then that week I became a personal trainer and went into it.90% of life is just showing up. Click To Tweet
As I was going out, that’s when I had hired AJ Mihrzad, still my mentor and partner now. My thought process at first was to go into a studio, rent out a studio and then brings clients to that studio. The deals that I had set up, which if anybody’s in business know that deals come, deals go. All the deals that I had tried to set up did not go through when it came to getting a space for me to train. I couldn’t train people in person at an actual space. I did have a couple of clients that I did outdoor training with. My main focus was online training because I had hired AJ Mihrzad and he is the man if you want to go online training. I was posting videos. I’m promoting myself. That’s when 24 Hour Fitness saw that as well they were like, “You need to get out of here.” I was like, “I’m going.” That was my train of thought.
At that point in time, it was really scary for me to do all that stuff. You’re taking a step into darkness almost because you’re like, “I don’t know where I’m going. I have a dream.” You have to 100% invest in yourself. 100% trust and jump and hope that you can assemble some type of parachute on your way down. That’s how it was for me. Some people are smarter about it and they’ve got like, “I’m going to assemble my parachute and then I’m going to fix everything and make it perfect. If I jump, then I’ll be able to climb my way back.” I jumped off a cliff and went towards it and go with my parachute of business on my way down or up.
Were there moments as you were building your parachute where you were like, “What am I doing? Where am I going?” How did you work through those moments? For anyone in our audience, being an entrepreneur, you have those moments of questioning like, “What am I doing? I might as well go get a job.” How did you work through those moments?
I have many of those moments. We all get worried. I don’t think anybody who runs a business ever is coasting unless they’re on their way out of the business that they’re going to sell their company soon. If you are a business, no deal is for sure always. You always have those feelings like, “What am I doing? Is this going to work?” In the beginning, if you’re struggling, you have big questionings of like, “Am I wasting my time? I’m putting in all this effort to help somebody and nobody’s buying.” It’s frustrating because you’re like, “Is it even worth it?” You have all of these questions of like, “Is this right for me? What am I going to do if this doesn’t work?”
One time, I was at my lowest point where I was like, “I don’t think this is going to work. Maybe I’m screwed.” I went in to apply for this job and it was at a children’s school. I love children. I worked my entire life since I was twelve years old. I hustled. I worked in schools, I worked as a nanny, and I worked in restaurants under the table. I was always hustling because I had that ethic inside me to work and go and do stuff and squeeze the most out of life. Before I used to work with little kids and I was like, “I worked with kids before,” and it was also a swim school. I had applied to that swim school with children. I was like, “That will probably make me feel better to be around kids and also be around swimming.”
I got an interview. I go into the interview and I’m walking in there like, “Am I doing this?” I felt on unauthentic. I was giving up on my dreams by walking in. I also knew that I was at my lowest point where I was like, “What are you doing?” I was lost. I went to the interview and I sit down with this lady and she’s the interviewer. We’re going through these questions and she’s asking me what I do and she’s talking and going deeper, trying to check out my résumé and stuff like that. She’s asking me what I do for a living because I did mention a little bit about it.
I started talking to her about it and explaining to her my philosophy and why I’m there. I see tears starting to roll down her eyes. I was almost going to cry. When anybody else cries, I cry. She had lost one of her best friends to a bad accident. Part of my philosophy is you should be nice to everybody because you don’t know what anybody’s going through. You got to be nice because everybody’s going through something just because they’re not showing it on the outside. That’s why part of my energy is to be good to others because we all struggle. We’re all having a hard time. If you could make somebody feel good and feel special for that day, you don’t know how far and deep that goes. She starts crying and it turns into a therapy session. She puts her hand on my knee and she’s like, “You need to keep doing what you’re doing.” I was like, “I can’t. Stop.” I left. She was like, “If you want this job, you can have it.” She gave me the option to have the job, have the highest amount that they could give me at that time.
Honestly, she was going to give me a good amount of money per hour if I worked there. I was like, “That would be nice.” She was like, “You can work here if you want. You can have the job. This is how much we can pay you maximum. You can be set up so you can keep going if you want to.” I couldn’t take it. I had to keep going and that was probably one of my darkest moments, but also one of my best moments because it was the time where you rise up, like your brand. That was a Rise Up moment where I was at my darkest point. I didn’t know if anybody wanted what I was doing. I thought I was lost. My philosophy was a mess because nobody was buying into it. That interview process brought me into a deeper spot in my business where I realized it was necessary. People out there did need it and I should keep going because it’s a matter of time. It’s the gym. If you stay and you keep going consistently, something will happen.
You step out of fitness or you stepped out of the big box. You try to go online. You’re being pulled in a different direction based off of this interview you had. Here we are, a high-performance coach for entrepreneurs. The question is how do you go from fitness trainer at a gym to wanting to be an online fitness coach to a high-performance coach for entrepreneurs? How was that process? How did you grow into that person you are now?
It was super organic. There wasn’t any magic sauce to it. It was more of the fact that I was connected to a lot of entrepreneurs. I understood a lot of entrepreneur problems and I also understood health, which is the high-performance part of it. If you want to perform better in your business, you do need to be healthier. A lot of times the clients that I work with, they’re at a high point in their business, but they get sick. They have a hard time doing things, their energy’s up and down. I would be able to go in and understand what it’s like to be in business like that and have all this pressure. “I know that you’re feeling like this and you need somebody to talk to about stuff,” using my superpower of making somebody feel special.
I also knew how to hack into their health a little bit where I’m like, “This is a way that you can make sure that your energy doesn’t go up and down so much. This is how you can make things more consistent. This is how you can get better sleep. This is how you can work out if you want to go into the gym. This is what you got to do.” It was an organic way of combining everything where everything made sense for me to go into that niche. If I didn’t go into that niche, it would have to completely reinvent all of the work I had done in the past. I was like I unconsciously created that niche for myself and then was like, “I’m ready,” and then I was like, “Let’s do it.”
You’ve been doing it for a few years. What are you finding with entrepreneurs, especially on the high-performance side? What are some of the challenges you’ve uncovered with the clients you’ve worked with? Take for instance health. What are some of the things you’re noticing with entrepreneurs when it comes to health? How do you help them overcome those challenges?
With the health, a lot of times they don’t fully understand how to take care of their selves the best way possible or they have a general gist and they’re not taking the time out to do it. They were at the point in time where I was in high school more, where I was doing AP classes. AP classes are harder than college. High school is harder than any college class I’ve ever taken for the most part. They were at that point in my world. My mind frame was like, “I don’t care how healthy I am because I’m working to get to a goal and go to college.” That’s how they felt. They’re working to make millions of dollars. Their focus on their health was not as high as it should be. They understood that and all I had to do was remind them of that and it’s taking the self-care. Sometimes it’s as simple as going to sleep and understanding how to go to sleep better.
When I was stressed out with a lot of stuff, I had to go through a meditation track and figure out how to go to sleep better. Once I hacked into that, I could go to sleep and relax for a good amount of time. Before that, I could only sleep four hours a night and I would wake up feeling overwhelmed that I had taken time off. That’s where they were at as well like, “If I hustle hard enough, then I’ll feel good about it.” You can’t do that. That’s going to set you back. It’s hacking into that and if you’re there with them telling them that this is the right thing to do and it’s okay, it’s reinforcing and giving them those emotions of like, “It’s okay,” and feeling it will be fine if they do those things. It’s a permission thing like giving yourself permission.If you want to perform better in your business, you need to be healthier. Click To Tweet
Another big thing is a lot of entrepreneurs are isolated in the sense where if you’re building your business, it’s a unique dream. You have to work on your unique dream alone a lot of times if you wanted to grow. That doesn’t mean you shouldn’t partner and that doesn’t mean you shouldn’t elicit other people into your dream to allow it to expand, but also means that you have to take a lot of time to yourself to do the copy and the little stuff, the tedious stuff. They would be lonely and that’s where I would also come in as well as I understand that you have to be alone. It’s figuring out ways for them to enjoy their time more and that would inspire them to take care of themselves more.
Once you start feeling better and start doing little things to make yourself feel better, it only allows it to grow more and more. If you eat an apple in the morning and you’re like, “I’ll have some water. I don’t want to mess that water and apple up so I’m going to try to eat something healthy again later.” It’s a snowball effect is what I realized. Once you start down that path, it becomes a lot easier to continue taking little steps and high performance is all about being good to yourself. If you want to perform the best, you must take care of yourself the best.
With the clients you’re with or the clients you’ve worked with, what are some of the impact you’ve had on them? With the coaching you’ve given them, what have you noticed that they’ve been working with you that are changed in their business?
The funny thing about it is a lot of times we not only work on one side but the other sides like the high performance but also the business. I’m not just a coach, but I’m also an entrepreneur. I’m also involved in business development. I’m doing a lot of things in a lot of different companies to help them grow their business. We bounced a lot of ideas a lot of times, even if we’re coaching with health. I do this cool thing with some of them where it’s called the secret missions. The secret missions allow them to expand on their creativity. Once I get to know the personality, I understand some things that might help them expand on their creativity or unlocking a certain thing like taking away a certain barrier or limitation within their mind.
We had that with you the first time I talked to you, I was like, “Let’s take away that insecurity a little bit.” All of a sudden you’re like, “I could do this.” That’s the stuff I see that happens often with most of my clients. All of a sudden, we were talking about something. We’d go through it and we’d talk about it a little bit more. The business development idea becomes much easier to start taking action on because the fear of what was holding them back is no longer there. We can create a relaxed plan on how to achieve it. I see them grow within their businesses massively like they’ll increase their revenues. They’ll understand new ways in which to expand their idea. They’ll understand which ways how to talk to other people and create new things. Some of them create books or want to create videos and stuff like that. It’s in all different facets. They’re starting to flourish. It’s like watching a little flower open.
In there you talked about exploring new ideas, exploring new platforms. I want to transition to LinkedIn because you’ve been given the name the Queen of LinkedIn. Talk to us about LinkedIn. You got a high-performance coach for entrepreneurs and you’ve got the Queen of LinkedIn. Talk to us about what’s happening in the world of LinkedIn? Why are you the Queen of LinkedIn?
I got dubbed that name. Everybody started calling me the queen because I know LinkedIn well and I did a speech about it and then I did a podcast about it. Everybody was like, “She’s the Queen of LinkedIn,” and I was like, “I like that. I’m going to keep it.” When I first started online, I couldn’t figure out Facebook or Instagram that well. I went to LinkedIn and it was a hit. It was where it was for me. Most of my clients came from LinkedIn from the beginning and I still get a good amount of clients on LinkedIn. I started talking to other people about what they were doing on their LinkedIn profiles and how they were using that platform to brand their business.
I realized not a lot of people were doing it like I was. I started showing them how to do what I was doing and then they would start getting the instant results that I was getting. After a while, I was like, “This is pretty cool. I’m going to start talking about this more.” I started talking about it more and more and then I started saying, “I’m going to create a process.” I thought, “If I was to create a process for somebody to get the best results the fastest with me, what would that have to look like?” I created it and then I pitched it and then I started selling it. I started creating this little program for people to be able to jump into LinkedIn, learn everything that they needed to learn as fast as possible within a week’s time and start getting leads. I started selling that and it caught fire and everybody started trying to get into that program. With everything in life that worked, it was organic. It flowed. It was right. It was the right decision to make. It was something that you’re sitting on this little thing that was like, “I should pick this up and sell it.”
That was how that happened where it was something that I had mastered quietly and been using quietly. I almost didn’t want to give it away until recently where I was like, “That is cool if everybody else is on here. I’ll look less cool,” but then I’m like, “I got to do this. I got to give it out.” I’ve been dubbed the Queen of LinkedIn and helping entrepreneurs enhance their lead generation on it and learn the platform faster. They’re doing a lot of things too. Honestly, I tell everybody this. What I tell them to do is important because the conversation I’ll be having with entrepreneurs in a year from now about LinkedIn will be different because the platform is hot. In a year, it may be saturated like how Instagram is where before you could get 10,000 followers easily, now they have all these algorithms and everything set up where you can’t do that as much. LinkedIn is the hottest fire and you should be on there and throwing up all of your content on there as much as possible.
What are some things you share with those? Whatever you’re comfortable sharing as far as lead generation. What are some things entrepreneurs should be doing to start gaining some traction on LinkedIn?
What I like to call it is the guinea pig method. I made this up because when I was younger, my “first business” was guinea pigs. I used to buy guinea pigs, breed them and then show them in shows. I’d also sell them. The guinea pig method basically is if you want to start generating leads on your LinkedIn, you need to create that type of thing that I did. The first thing was you join up for each group and that’s adding people that all have the same interests that you do. All the people in my age group also bought and sold guinea pigs. When I joined that I made all those connections. You need to join LinkedIn and then make all those connections with all those people and searching for those things. The second part of that was you need to also have a guinea pig, a high-quality guinea pig too. You have to have your offer, whatever it may be, and the best thing that you could possibly offer to somebody. That’s your guinea pig, the thing that you want to sell. The last part was I showed my guinea pigs and that was the debut of my guinea pig world. That’s when I won money as well.
When you do that, that’s content creation. You need to show up and show your guinea pig, your product, out to the world in a nice way. You brush them up and you make them pretty and all those cute things that you do to guinea pigs on Instagram. That’s what I always show my clients is the guinea pig method. I do every single little part with them on that to make sure that when they go out there, they’re doing the most they possibly can. If you follow that simple process, showing, having the guinea pig and then also having them for age group, you’re gold.
For you, what’s been Rachael’s Rise Up moment? I know we shared one. It doesn’t have to be one moment. It could be some other moments that for you was that trajectory to say, “I’m heading down this path and if I continue down this path, I’m not going to achieve the dreams that I want to achieve.” In order for you to go down the other direction, you had to rise up and move into that new direction. What was that moment? What was that rise up moment for you?
I feel that one that I had shared before was one of the bigger ones. Another one was a big rise up moment as well. This goes back into the story. That was probably investing in AJ. That was a big moment for me because that was going 100% in on myself. When I went to school, I paid for it and I worked three jobs to pay for school. By the end of all that, I had only the money I had in my bank account to invest in that program. That would mean that I would have to go broke to go into this program to change directions and to rise up into my bigger self, my bigger girl pants to wearing no pants. It was one of those moments where you have to fully trust yourself and let yourself go into something that you don’t know if you can handle or not. You don’t know what’s going to happen but you know that the dreams that you have are bigger than anything that’s going to happen. You have to hunker down and do whatever it takes to put your 100% into it.The dreams that you have are bigger than anything that's going to happen right now. Click To Tweet
Many of us, we’re afraid to commit and to be all in. For you, there was no choice in the matter. You had no money left once you committed. We both know we’re both good friends with AJ. We know that program and we know that it’s not a cheap investment. You were willing to make that investment into yourself and go broke. In doing so, look at where you are now.
It was definitely scary because you not only have to spend everything that you have, but I also had to quit my job if I went into promoting myself because 24 Hour Fitness has that rule. It was no income coming in, no money in the bank, nothing but pure grit to get to the next level. Although it was the scariest decision and a lot of people around me were telling me I was being reckless and all of this stuff, obviously your parents. It was the best decision I’ve ever made in my life. AJ took care of me as nobody else has ever. I can’t say as many good things as I possibly can about him. He’s never not been there. He’s always been there. He’s been the most amazing coach. He’s family now and I was worried and it was hard and some of the stuff that he teaches is extremely high-level.
It scared me at first because it was difficult for me to grasp it. He never ever for a second gave up on me and has been there from the beginning to now. Look where I’m at now. If I hadn’t joined that program, I know I would not be here. I might have taken that job. I wouldn’t have been able to keep pushing. I have to say a big thank you to him because he’s never ever given up on me and always believed in me. Although you make these big investments and it’s a risk, I’ve never seen an investment not pay off when you put it into yourself like your education. I’ve never not seen it pay off. It’s crazy. Once you invest in yourself, things happen.
Where can people get a hold of you? Where can they find out more about your LinkedIn guinea pig method program? Where can people find you?
You guys can either go to my website and it’s CreationMove.com or you can add me on any of my social media. I’m always super approachable, even if you want to say hi. I’m not looking to create leads or anything like that. I truly want to connect with more people. Everybody has something valuable about them and the connection that we bring together to each other. It’s always invaluable. Anybody in my network, I’m happy to have you message me either on Facebook, LinkedIn especially or Instagram. My name is super unique. You will not miss me. It’s Rachael Takesaka. Find me on any network. I’m the one and only.
Look this girl up. She’s doing amazing work and especially around the LinkedIn space. If you need help or are looking for help on that platform, she is your girl. She’s helping me with mine. We’ve rebranded mine. Hit this girl up for anything LinkedIn or High Performance. Rachael, thank you for coming on the show. I definitely appreciate our friendship and your time. I look forward to seeing what you do next. We will chat soon.
It was such a pleasure. It’s always so much fun talking to you. I wish you the best luck and I love your show.
Thank you. I look forward to seeing you in the next episode.
- Rachael Takesaka
- Kick-Ass Copywriting Secrets Of A Marketing Rebel
- The Power Of Now
- Creativity, Inc.
- AJ Mihrzad
- 24 Hour Fitness
- Facebook – Rachael Takesaka
- LinkedIn – Rachael Takesaka
- Instagram – Rachael Takesaka
About Rachael Takesaka
Known for the 75lb weight loss journey documented during her studies she leveraged her experiences to start a High-Performance Coaching Program which helps men and women turn their struggles to strengths. With a hired mentor she gained a head start early in her business planning and realized the need to collaborate, hire more mentors, join masterminds, and scrape the internet trends daily to stay on top of the leading methods for growth.